It’s a fair question, and an even better one when you’re trying to connect the person behind the ideas.
People find you at different points in time.
A single post. A comment. A passing scroll.
But none of that shows the full picture.
So here’s a bit more of mine:
→ 20+ years leading marketing, product, and growth teams
→ Built every team I’ve led. None ended up how they were first imagined
→ Started in retail, now focused on subscription and app-based businesses
→ Partnered with paid, owned lifecycle, always focused on what drives real growth
→ Launched first-of-their-kind features in AR, UGC, and AI
→ Took a subscription app from $0 to $175M
→ Increased known users 5x by redesigning login
→ Integrated AI to save 50+ hours a month for testing and strategy
I’m the person you call when you need to build something new,
fix what’s not working,
or bring structure to chaos across teams.
Substack tends to focus on frameworks and strategy, but this video is a little more personal.
A behind-the-scenes on how I think, what I’ve done, and where I focus.
🎥 If you’ve ever wondered how all the pieces fit, this one’s for you.
